How did loyalty programs evolve?

Loyalty since the dawn of humanity

Beer and bread symbols (Ancient Egypt)

In ancient Egypt: Professor Barry Kemp argues that the ancient Egyptians practiced a type of reward program similar to modern frequent flyer programmes, including status levels and the ability to redeemVariety of rewards.

For many of the thousands of years of the pharaoh's rule, they had no money. It simply wasn't invented. Instead, citizens, enlisted workers, and servants gotCommodity tokens (similar to loyalty points or miles) in exchange for their work at the templeThe most common symbols were for beer and bread.

Tokens were physical objects, made of wood, then glued, painted, and shaped like a jug of beer.

Older people were rewarded with the same tokens but got more rewards. Such as the skipper, crew leader and porter

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In 1793, American retailers began giving copper coins to each customer after a purchase.  

and redeemable on subsequent purchases from the same retailer

But the copper cutting expenses were great, so how can they reduce them?

Here tokens and stamps were discoveredSo how was it promoted?Coupons were slips printed on boxes, product packages, or even easy cards that you stuck in

The key and everyone can see it

And let's not forget, of course, word-of-mouth marketing, which played a very big role in this system

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2018 has begun modern loyaltyIt has become an automated system linked to the cashier system and eliminates dependence on the sales employee.

It provides the option of customization

And the design of the loyalty system for merchants was not satisfied with the loyalty system only Tools have been developed Digital marketing to suit all the needs of merchants, Bonat and Information Technology Company has achieved since its inception

+7 million hits

+470 million rewards used

+430 ratings

In conclusion, loyalty programs are among the important and necessary things that facilitated communication and interaction between business owners and customers

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